Independentfull serviceagency

Challenge

Grow the bank’s VK and Facebook communities, promote events and offers, and generate leads for Travel Card, R-Connect and #weekend.

Solution

• 60+ creator integrations for the bank’s products and promotions.
• Performance campaigns on social, optimised for card applications.

Challenge

Monitor the media field, handle crises, support users in digital channels and grow approval.

Solution

• Daily digests based on monitoring system data.
• Replies on behalf of the brand, 24/7.
• Handling negative feedback in discussions.
• Moderation of official brand channels and social activations.

Challenge

Show the range of shades of Alliance Perfect foundation.

Solution

• We matched celebrities to specific foundation shades.
• The script was adapted for each star.
• We ran four shoot days and managed the talent on set.

Talent

• Svetlana Khodchenkova
• Regina Todorenko
• Marina Kim
• Anna Okuneva
• Alexandra Fedorova
• Anna Ustyuzhanina
• Polina Brzhezinskaya
• Elmira Abdrazakova

Challenge

Announce brand campaigns on Facebook and Instagram and build brand image.

Solution

• We cast 16 opinion leaders, from TV hosts and actors to tech creators.

Talent

• Ilya Varlamov
• Anfisa Chekhova
• Aurora
• Maxim Vitorgan
• Igor Vernik
• Ravshana Kurkova
• Vlad Lisovets
• Irena Ponaroshku
• Svetlana Ivanova
• Anna Mikhailovskaya
• Agniya Ditkovskite
• Kristina Si
• Ruslan Usachev
• Wylsacom
• Rozetked
• Boris Vedensky

Challenge

Build a more premium brand image to justify the relatively high price of the products.

Solution

• We developed an integrated social media strategy.
• We produced original photo and video content with a food stylist, including a series of video recipes.
• We ran contests in the brand communities.

Challenge

Launch the brand’s social media from zero and position it as a healthy product for the whole family.

Solution

• We developed an integrated social media strategy.
• We produced photo and video content with a food stylist.
• We ran native integrations with family creators.

Challenge

Grow the brand community, drive traffic to the site and encourage purchases.

Solution

• We created content under the approved social strategy.
• We kept the community growing.
• We drove site visits and nudged users to buy.

Challenge

Make the brand’s audience younger through social media.

Solution

• We developed the social media strategy.
• We adapted the corporate identity for a young social audience.
• We kept the community growing.
• We ran product and model photo shoots.

Challenge

Improve the brand’s online reputation.

Solution

• Round-the-clock monitoring of brand and product mentions.
• Responding to negative feedback on behalf of the brand.
• Review management.
• Removal of paid-for negative content.
• Starting positive discussions on forums and social media.

Challenge

Support the launch of a new Coca-Cola Zero flavour among creators’ audiences on a minimal budget.

Solution

• Using a monitoring system, we found relevant moments in creators’ content and commented on behalf of the brand.
• The comments rose to the top of the threads and delivered reach and engagement with no paid promotion or integration fees.

Challenge

Cast creative opinion leaders and produce original content featuring the Honor 5X smartphone.

Solution

• We selected 7 well-known creators and produced their original content with the phone.

Challenge

Bring Moscow university students to an event at Riviera Mall featuring Black Star label artists. KPI: 500,000 reach and 3,000 visitors.

Solution

• We ran a series of dark posts segmented by gender and favourite label artist.
• We placed ads with trendsetters among students: popular Instagram creators.

Challenge

Grow the Garnier Russia account. KPI: 15,000 followers in 3 months.

Solution

• We used promoted posts and tested 20+ ad variants to optimise CTR and conversion.
• Targeting: beauty interests, look-alikes of current followers and followers of competing brands.

Challenge

Announce KFC’s five-a-side football championship and grow its community. KPI: 14,000 followers in a month with churn under 5%.

Solution

• We targeted active members of football communities, followers of Russian football stars and of football gear stores.
• We tested 30+ ad variants and raised CTR from 0.3% to 0.5%.

Challenge

Find a celebrity parent for a Kinder promo campaign aimed at moms.

Solution

• We brought in Irena Ponaroshku and her son Serafim.
• We adapted the script to the talent.
• We managed the celebrity on set.