Fudis
A brand for a tech-driven food delivery service: calm confidence instead of shouting
Task
Fudis is a food delivery service that bets on technology: precise delivery times, a convenient app and clear order status. Delivery is a noisy market of bright colours, discounts and shouting. The brand had to look reliable and modern, like a tech company’s product, while staying warm, because this is food after all.
Solution
- The logo is set in Greta, a text serif: the serifs signal reliability, and the italic i with a star is the moment of joy when the order arrives.
- We made two versions of the logo, Latin and Cyrillic, so the brand sounds equally confident in the app, in advertising and on the street.
- The star became a standalone symbol: it appears on the app icon, stickers and packaging, and in the interface it marks the “ready” moment.
- A restrained palette: graphite and milk as the base, signal green as the accent for statuses and actions in the app.
- A type pairing: the Greta Text serif for headlines and the CoFo Sans grotesque for the interface and body copy.
- A system of touchpoints: courier thermal bags, packaging, stickers, business cards with QR codes, merch and outdoor advertising.
Identity
Logo
A serif wordmark with an italic i and a star above it. The two versions, Fudis and Фудис, follow the same rules and are equally recognisable.
Colours
Graphite and milk create a calm, almost editorial background. Green is used sparingly to mark statuses, buttons and the star.
Typefaces
Greta Text Pro carries the brand’s voice in headlines and slogans. CoFo Sans handles the interface: order statuses, buttons and notifications.
Star and icon
The four-pointed star is the brand’s wordless sign. Together with the letter F it forms the app icon, easy to spot on a phone screen.
Touchpoints
Courier thermal bag 
Packaging and stickers 
The app 
Business cards 
Courier uniform
Related services
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Logo design services
A logo is the way your name is written, or the symbol, that people recognise on a sign, on packaging, in an app icon and in a social media feed.
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Brand identity design and brand book
A brand identity, or corporate identity, is the set of visual elements and rules that make a brand recognisable on any touchpoint: logo, colours, typefaces, graphics and illustration.
What shall we build together?
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