VTB24
“Where will your card take you?”
Task
Raise awareness of the “World Card” product.
Solution
- A promo site where users entered their bank card number and saw a point on the globe with coordinates matching the number.
- Promotion: paid social, posts in VK travel communities and audience-based RTB buying.
Result
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29 000 participants
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62 000 site visits
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47% visit-to-participant conversion
What shall we build together?
Tell us what you want to launch or improve. We’ll discuss the task and suggest the next step.