Chudo Detki
AR on the pack
Task
Reach primary school kids, position the product as the “healthy snack” in a child’s backpack and tell parents about the whole range.
Solution
- We built a mobile app with AR content that came to life when the camera was pointed at the pack.
- Game mechanics turned the content into a reward for taking part.
- The promo was pushed through popular mom creators, audience-based media buying and an integration into the Afisha.Kids event.
Result
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2.8M packs scanned
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400K app installs
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45K people shared content on social
What shall we build together?
Tell us what you want to launch or improve. We’ll discuss the task and suggest the next step.