Marketing

Petelinka

Less negative, more positive

Service
Marketing and acquisition
Format
ORM

Task

Improve the brand’s online reputation.

Solution

  • Round-the-clock monitoring of brand and product mentions.
  • Responding to negative feedback on behalf of the brand.
  • Review management.
  • Removal of paid-for negative content.
  • Starting positive discussions on forums and social media.

Result

  • 14% → 3% share of negative mentions, 2018 → 2021

  • 8% → 30% share of positive mentions, 2018 → 2021

What shall we build together?

Tell us what you want to launch or improve. We’ll discuss the task and suggest the next step.