Coca-Cola
Launching Coca-Cola Zero with no media budget
Task
Support the launch of a new Coca-Cola Zero flavour among creators’ audiences on a minimal budget.
Solution
- Using a monitoring system, we found relevant moments in creators’ content and commented on behalf of the brand.
- The comments rose to the top of the threads and delivered reach and engagement with no paid promotion or integration fees.
Result
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19,750 likes on the brand’s comments
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17 brand comments
Materials
What shall we build together?
Tell us what you want to launch or improve. We’ll discuss the task and suggest the next step.