Martell
Cognac is not just for men
Task
Shift the perception of cognac as a “men’s drink”, own the niche of cognac for women and show new ways to enjoy it.
Solution
- An Instagram special project: creators visited Château de Chanteloup in France and learned the secrets of Martell cognac production.
- We ran an on-location shoot producing content for both the brand and the creators.
Result
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3M campaign reach
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+200% growth in branded search
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+12.8% follower growth
What shall we build together?
Tell us what you want to launch or improve. We’ll discuss the task and suggest the next step.