KFC
Build a KFC in Minecraft
Task
Engage a young audience with the brand.
Solution
- We created a contest where players built their own KFC restaurant on a dedicated Minecraft server.
- We cast gaming creators, produced announcements and sponsored posts, and revealed the winners in a Twitch live stream.
- The contest was supported with paid social and seeding in VK communities.
Result
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35 800 new followers
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2 000 contest entries
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13 400 live stream viewers
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270 000 likes
Materials
What shall we build together?
Tell us what you want to launch or improve. We’ll discuss the task and suggest the next step.