L’Oréal Paris
Colorista launch in Russia
Task
Announce and support the launch of the Colorista range in Russia.
Solution
- We selected brand ambassadors matching the product’s audience and signed them for a year.
- The product was woven into ambassadors’ content around occasions: Halloween, prom, New Year and more.
- We managed the ambassadors’ shoot for a music video.
Result
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2M campaign reach
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6M post impressions
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86 pieces of ambassador content
What shall we build together?
Tell us what you want to launch or improve. We’ll discuss the task and suggest the next step.