Riviera Mall
Riviera Student Party
Task
Bring Moscow university students to an event at Riviera Mall featuring Black Star label artists. KPI: 500,000 reach and 3,000 visitors.
Solution
- We ran a series of dark posts segmented by gender and favourite label artist.
- We placed ads with trendsetters among students: popular Instagram creators.
Result
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4,500 event visitors vs 3,000 planned
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720,000 campaign reach
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51,500 likes on sponsored posts
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3,700 site visitors
Materials
What shall we build together?
Tell us what you want to launch or improve. We’ll discuss the task and suggest the next step.