Content · Marketing

Petelinka

A premium image through content

Service
Content and communications · Marketing and acquisition
Format
SMM & content

Task

Build a more premium brand image to justify the relatively high price of the products.

Solution

  • We developed an integrated social media strategy.
  • We produced original photo and video content with a food stylist, including a series of video recipes.
  • We ran contests in the brand communities.

Result

  • 1M people reached by the communities monthly

  • ×2 ER growth over 4 years

  • #1 among competitors by share rate

Materials

  • Petelinka: A premium image through content, 2
  • Petelinka: A premium image through content, 3

What shall we build together?

Tell us what you want to launch or improve. We’ll discuss the task and suggest the next step.