KFC
KFC five-a-side championship
Task
Announce KFC’s five-a-side football championship and grow its community. KPI: 14,000 followers in a month with churn under 5%.
Solution
- We targeted active members of football communities, followers of Russian football stars and of football gear stores.
- We tested 30+ ad variants and raised CTR from 0.3% to 0.5%.
Result
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14,500 new followers in a month
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3.2% churn vs 5% allowed
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800,500 unique users reached
What shall we build together?
Tell us what you want to launch or improve. We’ll discuss the task and suggest the next step.